22-24 Sept.
EuroIA 2017 goes to Stockholm

Pre-conference: Wednesday

Conference: Thursday Friday Saturday


Thursday, 22 Sept.

08:30 - 09:00
Welcome, Registration
09:00 - 13:00
Core IA
Introduction to Information Architecture: the Workshop
Donna Spencer
From categorisation to content modelling, this four hour workshop will cover the fundamentals of information architecture. Using lots of real world examples, you will leave with an understanding of both the theory, along with the practical methodologies needed to get started.
Content & UX Design
Modelling Adaptive Content for Multiple Channels
Noz Urbina
As the diversity of output channels and devices constantly increases, adaptive content is becoming a necessity. This workshop will explain how to deliver the right content, in the right context.
Connected World
Connecting Conversation
Alastair Somerville
Design in the future will be as much about the emotions and personalities of products and services as it will be about their technical attributes. This workshop will explore this process, and provide the skills needed to do so successfully.
Strategy & Management
Transform: From Organization-Centric to Customer-Centric
Gerry McGovern
Digital transformation is cultural transformation: How to be an agent of change, helping your organization embrace digital transformation so as to deliver better customer experiences.
13:00 - 14:00
14:00 - 14:45
Claire Rowland
What practical differences do UX designers face for products/services which combine physical and digital?
14:55 - 15:40
Lands, Hubs and Wienies: Placemaking Lessons From the Magic Kingdom
Jorge Arango
“The frame around a painting changes how you perceive it, and the place the frame is hanging in changes it even more…” This talk will discuss the practicalities of placemaking as a tool to help people understand, and ‘frame’ information (and products) more effectively.
Designing for Connected Health
Reinoud Bosman
Tools to assist and optimise healthcare services are becoming increasingly common, and undoubtably valuable. This talk will show how, in the name of usability, these services can be tied together into one integrated and intuitive system.
15:50 - 16:10
Things we Learned Designing Connected Products
Koen van Niekerk
This talk will summarise ten insights taken from a breadth of connected product design projects. Looking at this from a research perspective, we’ll see each insight paired with an actionable piece of practical advice for IoT projects.
Making Privacy Useable
Philipp Murkowsky
The amount of data each of us generates is ever increasing and paints an increasingly accurate, and personal portrait of our lives. This talk will discuss privacy as one of the greatest challenges of the information age, answering some of the critical questions we face today.
16:10 - 16:40
Coffee break
16:40 - 17:25
Architectural Critique of Connected Utopias
Thomas Wendt
This talk will explore some of the worrisome aspects of connected device ecosystems and how designers and information architects, with their expertise in ecological thought, are poised to shape the emergence of “connection”, not just react to it.
Data is a Designer’s Best Friend
Kathryn Parkes
Delving into the world of the data scientist, this talk will show that once a few fundamentals of their language are understood, we can foster a valuable relationship between data and design. Leading to better outcomes for both parties.
17:35 - 18:25
Lightning Talks
18:30 - 20:00
Thursday evening un-conference — Show and Tell

All attendees are invited for an informal evening of mingling, drinks and friendly discussion.



Welkom in Amsterdam

EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.

EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.

The Renaissance Hotel Kattengat 1
Amsterdam, 1012 SZ
The Netherlands
+31 (0)20 621 2223

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.

EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Gold Sponsors



EuroIA 2016 is also on Twitter, Facebook, Lanyrd, Medium and LinkedIn. For help, ping the co-chairs Sylvie, Koen or Konstantin.