22-24 Sept.
EuroIA 2017 goes to Stockholm


Thursday, 22 Sept. 14:00


Claire Rowland

Claire Rowland


Claire Rowland is an independent product design and UX research/strategy consultant specialising in the Internet of Things (IoT). She has a particular interest in taking connected products from an early adopter user base to the mass market, and technologies that support mundane, everyday activities. Before becoming independent, she worked on energy management and home automation products as the service design manager for, a connected home platform provider. Previously, she was head of research for design consultancy Fjord, where she led EU funded R&D work investigating the inter-usability of interconnected embedded devices. She has worked in UX design and research for mobile, multi-platform and web services since 1997.

Read our interview with Claire about connected things and her EuroIA 2016 keynote.

Session slides

UX for Connected Products: EuroIA16 from Claire Rowland

Sketch by Nádia Ferreira

Scheduled on

09:00 - 13:00
Content & UX Design
Modelling Adaptive Content for Multiple Channels
Noz Urbina
Connected World
Connecting Conversation
Alastair Somerville
Strategy & Management
Transform: From Organization-Centric to Customer-Centric
Gerry McGovern
13:00 - 14:00
14:00 - 14:45
Claire Rowland
What practical differences do UX designers face for products/services which combine physical and digital?
14:55 - 15:40


About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.

EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Welkom in Amsterdam

EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.

EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.

The Renaissance Hotel Kattengat 1
Amsterdam, 1012 SZ
The Netherlands
+31 (0)20 621 2223

Gold Sponsors



EuroIA 2016 is also on Twitter, Facebook, Lanyrd, Medium and LinkedIn. For help, ping the co-chairs Sylvie, Koen or Konstantin.