22-24 Sept.
EuroIA 2017 goes to Stockholm


Thursday, 22 Sept. 09:00

Connecting Conversation

Alastair Somerville

4 h. workshop
Design in the future will be as much about the emotions and personalities of products and services as it will be about their technical attributes. This workshop will explore this process, and provide the skills needed to do so successfully.

Smart cities

The problems of future design are not simply technical; they are social. Devices will be active as social beings (either through deliberate design or the projection of characteristics onto them by users). As devices gain both senses and characters through more sophisticated sensors and algorithms, we need to consider the role human senses play in how we communicate in social places that fluidly mix people and devices in digital and physical ways.

This workshop aims to raise participants’ awareness and establish the core skills to negotiate this landscape of senses, sensors, and sociability. Participants will explore the ways they make meaning through their own senses in order to understand what hyper-user-centered design means for wearables and the Internet of Things (IoT). Drawing on knowledge gained from accessibility projects and research, this workshop will provide a framework of how our senses and emotions work and explore how this can be used in the design of interactions and conversations between new forms of devices and users.

Participants will learn about the 9+ senses and their role in sensory cognition, information theory, and gesture design issues. Participants will also be exposed to personal emotional and sensational mapping and testing; sensory substitution and multimodal/post-screen user interfaces; and sensory augmentation and neuroplasticity. By the end of the workshop, participants will be familiar with core questions and issues for wearable and IoT user experiences and begin to apply this knowledge to successful future product design.

Sketch by Inge Nahuis, consultant at GriDD Effective Information


Alastair Somerville


Alastair Somerville is a specialist in sensory design and cognition. He works on accessibility and usability projects for international museums, large companies and city governments. As a facilitator, he has led workshops on UX and cognitive design of wearables and smart cities/homes in Europe, the USA and Australia for conferences and large corporate clients like Google. He has been a speaker at technology conferences including Generate and South By SouthWest (SxSW).

Scheduled on

08:30 - 09:00
Welcome, Registration
09:00 - 13:00
Core IA
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Content & UX Design
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As the diversity of output channels and devices constantly increases, adaptive content is becoming a necessity. This workshop will explain how to deliver the right content, in the right context.
Connected World
Connecting Conversation
Alastair Somerville
Design in the future will be as much about the emotions and personalities of products and services as it will be about their technical attributes. This workshop will explore this process, and provide the skills needed to do so successfully.
Strategy & Management
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13:00 - 14:00
14:00 - 14:45
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About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... In 2016 we return to Amsterdam. Learn more about EuroIA.

EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Welkom in Amsterdam

EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.

EuroIA 2016 takes place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.

The Renaissance Hotel Kattengat 1
Amsterdam, 1012 SZ
The Netherlands
+31 (0)20 621 2223

Gold Sponsors



EuroIA 2016 is also on Twitter, Facebook, Lanyrd, Medium and LinkedIn. For help, ping the co-chairs Sylvie, Koen or Konstantin.